jeudi 05 mars 2020 | Pays : Cameroun | Localité : DOUALA | Annonceur : The Best Group (TBG)

Cette offre a déjà expiré !

02 Digital Marketers & Advertising Specialist Needed

COMPANY BACKGROUND

The Best Group is a Multipurpose IT Group providing a wide range of services across many industries worldwide. In order to meet the steadily increasing demand for our services we are looking for the following skills to join our team either as Freelance or Independent Consultants, Full time employment, Remote staff, extend our coverage and increase our database of clients etc…

SKILLS AND/ REQUIREMENTS

• Developing marketing and communication plans for company and brands to enable them achieve their goals (leads generation, traffic, brand awareness, followers, services or products promotion, increase ROI…) and lead the execution of the plan after review and validation.
• Google Adwords Specialist. Experience running mobile ad campaigns on a variety of display and search advertising mediums – Facebook, Google, Twitter, etc.
• Experience analyzing conversion rates, acceptance rates, failure rates, bounce rates, and other common KPI’s
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
• Excellent interpretive skills, allowing the candidate to understand and make recommendations to improve our business
• At least HND, HPD, BTS, Bachelor's degree or equivalent experience
• Proven leadership and Relevant marketing experience
• Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
• Passion for consumer brands and Familiarity with digital media platforms
• Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
• Ability to adapt in a dynamic and ambiguous environment and Strong drive for results
• Editing and cutting photos and videos and make beautiful visual content under tight deadlines
• Paid media (Facebook, Instagram, & YouTube advertising)
• Latest trends in website design and experience in overseeing web strategy and management.
• Develop a brand style guide to ensure consistency in marketing efforts
• Create a multi-channel marketing content strategy
• Manage external partners for marketing collateral creation
• Track KPIs of marketing campaigns
• Write marketing messages for online and offline campaigns
• Create an editorial calendar
• Community management proven skills is a must.

ROLE & RESPONSIBILITIES

• Develop a website traffic plan and create goals and benchmarks to meet
• Growth Hacking Professional or Experts
• Build large database of Prospects and clients and increase conversion rates.
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Content marketing & growth hacking techniques and distribution strategies
• Analyze key metrics that unit our website traffic and our service quotas
• Partner with advertising and media specialists to increase marketing results
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Manage all aspects of marketing operations, including key personnel
• Communicate with the members of the Executives about marketing goals and results
• Partnering with agencies in the creation of brand positioning and communication strategies
• Generating brand activation ideas and strategies based on consumer insights
• Analysis of brand performance, competitor performance and channel dynamics.
• Development of communications plans in support of new product launches and promotional events
• Support of innovation teams in consumer analysis, concept development, and graphics development
• Email marketing, with a solid understanding of email and database strategy and email best practices

TO APPLY FOR THIS POSITION

Send: your CV including your references + Certificate to   hr@thebest-group.com

Subject heading should be: “Digital Marketer & Advertising Specialist”.